Reasons to work with travel influencers (bloggers, youtubers, instagrammers) are increasing years after years.
According to this infographic, “61% of the consumers rely on social media and influencers as the most important source of information when shopping”.
The ROI is also 11x higher with Influencer Marketing than with traditional media (TV, Online Ads), which nowadays is not really surprising anymore.
Another relevant point I noted with Travelbriefers is that Influencer Marketing is relatively affordable for brands – while in exchange they have high ROI. Lots of ‘smaller’ brands can now afford promoting their image, products and services on a larger scale and compete better with giant of their industry. Thanks to Influencer Marketing, everything is now possible in terms of online promotion – whatever the size of your company.